News

3 years ago

Should you treat your staff like customers?

Treat your staff well

Some may worry that treating staff members like customers makes your business seem impersonal and robotic in its recruitment process. But if you’re a company who treats their customers with respect and value at an individual level, you’ll find when you treat your candidates the same, you’ll draw in and retain the best talent.

Your customers are the backbone of your business. Therefore, it’s essential you do everything in your power to foster loyalty among your customer base and ensure your service satisfies them. This can involve anything from reward schemes to 24 hour-hotlines to money-back guarantees. But, it also means you need to have the best staff in your team to deliver this flawless service to your customers. To do this, you need to value them as much – if not more – than your customers.

Keeping staff happy

Unhappy employees have a negative attitude that can infiltrate every aspect of their work. Happy employees are 20% more productive. You need to make sure your staff stay happy, but how do you do this? Think about how you make your customers happy.

Appreciation

When you show your customers you appreciate them, they’re more likely to come back. You might hand out discounts to say thank you for being a loyal customer, or even give away freebies and other rewards. But, alongside your customers, each step of the way, it’s your staff who make the seamless interactions between your brand and customers possible. They deserve a little appreciation too.

You should reward their hard work, give gifts, say thank you, spread positive messages, give specific positive feedback, and maybe even involve them in some decision making to show you appreciate their input. In turn, they’ll work harder and be loyal to your company, paying off for years to come. Despite this, only 14% of organisations provide managers with the necessary tools for rewards and recognition.  

Make yourself available

Today, customers expect to have 24/7 access to your brand to answer their questions and deal with their complaints. Thanks to the internet and social media, you can do this easily, and customers get almost instant responses. But, this accessibility should also extend to your staff. When they have queries and complaints, who do they go to? How do they know you’ll deal with their needs immediately?

It’s important that you take any staff grievances as seriously as those that come from your customers because, like your customers, they’ll go elsewhere if left unsatisfied. When your staff leave you, they also take their knowledge, meaning you lose out on thousands in training costs and efficiency when you have to train new staff to reach the same level.

Treating your staff as good as you treat your customers is a great way to ensure you run a healthy, long-lasting business with a great reputation. While staff and customers aren’t the same, they’re all people with individual needs and requirements. Meeting these can help you produce more and sell more.

At Premier Recruitment Services, we use state-of-the-art technology to ensure we manage your staff effectively. Using our software, we run rewards schemes for staff, give access to round-the-clock assistance, manage holidays and time-off in a way that suits both your business and your staff, and ensure that everyone is satisfied. For more information, get in touch on 01782 213 116.

You May Also Be Interested In

News

3 years ago

In a world of skill shortages, a country’s greatest resource is its people

News

3 years ago

Why you should put more effort into recruitment

News

3 years ago

Three non-negotiables for your supplier

News

3 years ago

Top tips to help you give effective staff feedback