Retail business and sustainability: how to reduce your environmental impact
Many retailers underestimate the power of sustainability. But with growing awareness of the world’s environmental problems, consumers expect greener practices and approaches from their favourite brands.
There is a payoff in cost-effectiveness for retailers who manage resources effectively. Moving into the future, cost savings are likely to increase even more with regulatory changes to cut carbon emissions and stimulate business towards greater sustainability.
To improve cost-effectiveness and consumer reputation, here are several ways you can reduce your environmental impact.
Packaging can easily mount up in a landfill if there isn’t careful procedure and management. The most cost-effective and environmentally friendly way to do this avoid producing it in the first place. To minimise waste:
Use data and analysis to avoid over-ordering.
Make recycling and waste separation policy a priority, or search for ways to improve your current system.
Involve your staff with your waste policy so they know appropriate procedure to achieve your sustainability targets.
Switching to sustainable packaging
Waste reduction isn’t always possible. In many cases, packaging is a necessary expense for a retail business. Unfortunately, many of these materials are extremely damaging to the environment – particularly single-use plastics.
Replacing these materials with eco-friendly and credible materials is the answer. Consumer demand for these alternatives are growing so implementing these changes across your business will see your brand enjoy a more positive green light.
Let consumers know what you’re doing for the environment. In other words, make it part of your story, alongside your other selling points as a retailer. Just don’t skip the other steps. “Fake it ‘til you make it” doesn’t apply in environmental impact, and companies using misleading credentials have been hit by multiple lawsuits.
Sustainable policy in retail can do wonders for cost-effectiveness and brand reputation. In fact, small changes to the way you manage your waste is going to save you money and reduce your carbon footprint. Wherever possible, replace current packaging with an eco-friendly alternative and enjoy the green benefits that come with it.
If you’re looking to improve your impact on the environment while keeping it a customer-boosting aspect of your business, why not take a look at TPSG’s biodegradable packaging options? Our in-house design team can tailor designs perfectly to your business, ensuring high-quality packaging every step of the way. For more information, get in touch with us on 01782 213 116.
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