It’s vital for health and safety
Those who jumped to the conclusion that food packaging is necessary for protection and safety were not wrong. Good food packaging is pivotal in ensuring bacteria doesn’t contaminate food and that it doesn’t perish too soon. This prevents food poisoning. It stops the contamination of food from other chemicals and toxins which would cause sickness in humans, and it means food can be transported across continents while remaining edible. Safe food packaging is what allows you to go to your local supermarket and taste the world. Good food packaging contains calorie information, ingredients, and allergy information that could save lives. It also contains sell-by and use-by dates to further ensure the food is safe. From this perspective, food packaging is just a matter of practicality.
It’s important for branding
Every year, 95% of products that are new to the market are unsuccessful. The reason why is incredibly simple: most customers won’t spend the time scrutinising each product, so they make snap decisions. Whoever coined the phrase “don’t judge a book by its cover” obviously didn’t work in marketing. Eye-catching, appealing packaging is essential to make your product stand out. Let’s look at a few examples.
When you see a robin’s-egg blue jewellery box, most women will notice Tiffany & Co from a mile away. Whereas if you put the product itself – let’s say a bracelet for argument’s sake – next to another brand, without direction, a lot of people wouldn’t tell them apart. How about the world-known computer brand? All you need is a brilliant white box and a silver half-eaten fruit, and there isn’t a soul in the Western world that wouldn’t recognise the brand. Packaging is a powerful tool to show your buyers who you are, and why you are different. Once you become recognisable, your customers tend to have an affinity with your product and buy it time and time again.
Sometimes it’s not needed
Hear us out. Yes, we are talking about why food packaging is important, but, there’s no way around the fact that so much food packaging is unnecessary. We are talking about bunches of bananas being sold in plastic bags. If only nature had provided a thick skin to protect these fruits from damage. Then, we wouldn’t need to place them in plastic trays and wrap them in shrink wrap. Oh, wait. We are talking about milk being sold in plastic bottles instead of the more recyclable glass bottles like they used to be. Or, individual kiwis being placed in plastic food packaging then wrapped with more plastic. Packaging waste equals about one-third of all waste.
The government currently spends millions of pounds in disposal costs for this food packaging. It destroys the environment and forces businesses to splash out on unnecessary food packaging. Sometimes, wrapping food in extensive packaging is not vital for safety or branding. It is essential that you make sure to only use packaging when necessary. Always try to find the most environmentally friendly versions.
At TPSG we provide custom designed packaging to help build your business’s brand. Because we care about the quality of our packaging as well as what is best for the environment, we offer biodegradable options for most of our packaging lines. To find your perfect packaging feel free to get in touch with us today and discuss your ideas with our design team.